Services

Website optimisation and modernisation

Not every website needs a rewrite. Removing bottlenecks, simplifying layout and cleaning code is often the better solution.

What the service includes

Performance, mobile UX, code and structural improvements for existing websites without rebuilding everything from scratch.

  • Performance and Core Web Vitals
  • Mobile and accessibility fixes
  • Visual modernisation
  • Forms and bug fixes
  • CSS and JavaScript cleanup
  • Migrations and safe deployments

How I approach the project

I first define the problem the website or system needs to solve. Only then do I choose structure, technology and scope, so the project grows from real requirements rather than random extras.

SEO and growth from the start

For public websites, URL architecture, headings, metadata, internal links and structured data are part of the project rather than an afterthought.

FAQ

Can I request only part of the work?

Yes. The scope can be one section, a form, a technical fix, SEO, an integration or a complete project.

Is SEO included in the build?

For public websites I include semantic HTML, heading structure, canonicals, sitemap, internal linking and relevant structured data.

Can you work with an existing codebase?

Yes. I first assess the project and decide whether modernisation, a partial rebuild or a new implementation makes more sense.

What should I send for an initial review?

A link to the current website, a short goal description, the main problems and the outcome you want to achieve.

Have a specific project?

Describe the goal and current state. You do not need technical terminology.

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